On the initiative of SP Member of Parliament Peter Kwint, MPs today voted to oppose the European Union to broaden what is allowed in advertising aimed at children. “Brussels wants advertisers to be able to aim their message at children when a programme is on which isn’t specifically for them, but is nevertheless watched by large numbers of children,” Kwint explains. “I don’t know why. The interests of children are far more important than those of the multinationals who want, for example, to advertise unhealthy junk.”
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